gpt chat for seo context and site development

Here we will not give instructions on how to register in Chat GPT and how to work with this neural network. There are already plenty of such materials on the Internet. We will tell you what tasks we tried to transfer to the neural network, what came of it and how many employees remained in the Web Center after the introduction of AI into work.

Spoiler: all employees are in place :)

Nuances of working with Chat GPT

To work with the neural network, we use the official account from OpenAi. There is a telegram bot that accesses AI and generates responses. But our experience has shown that the bot gives slightly worse results than the web version of the service.

If you are from Russia: to use Chat GPT, register using Google mail and a foreign phone number, and use a VPN to log in, otherwise your account will be blocked. If possible, use paid VPN services: they create a more stable connection to the server, and you will not be banned due to a sudden disconnection of the connection (yes, our path to progress has been bumpy).

You can interact with the neural network. After the result, you can continue working with it, specifying previous queries. But too much communication is ineffective: the AI loses the thread of the conversation and moves on to other topics. And in order to move from one topic to another, it is worth delimiting calls, for example, write “forget previous requests”.

Chat GPT for SEO

Work in search engine optimization of sites is mainly related to texts based on the semantic core. We decided to try to use a neural network to generate SEO texts and improve them. In any case, in order for the neural network to produce relevant results, you need to collect semantics for the pages of the site.

Why you can use AI in search engine promotion

Compilation of metadata: title, description, keywords, h1-h2

Submit a request with what you need, refine your keywords, and set text options for the best result.

Writing small SEO texts and full articles

Set the topic of the text, specify keywords and phrases, presentation style and number of characters.

Uniqueization of texts

To convert the text, send the necessary piece to the neural network and ask to rewrite it in other words.

Drawing up a content plan for blog articles

Ask the neural network what to write on the site for your customers.

Of course, all information you receive from Chat GPT requires human processing. Do not mindlessly follow artificial intelligence.

Chat GPT for contextual advertising

Using Chat GPT for contextual advertising will help you identify potential customers who are already interested in your products or services and offer ads that match their requests.

What AI can be used for in PPC

Target audience analysis

To collect user data, send a link to a company's website or social media in a chat and ask for a breakdown by geography, gender, age, pain, motivation, needs, and fears.

Titles and texts for advertisements

Ask AI to generate ad text and specify the target audience, keywords and additional conditions, such as a promotion, discount or promo code.

Selection of USP for the project

The neural network can analyze the site and formulate USP, and the director will create advertisements based on them.

Evaluation of the effectiveness of an advertising campaign

You can analyze campaign performance using a neural network. To do this, use various metrics such as CTR (click through rate), conversion, ROI (return on investment).

Chat GPT for website development

In addition to texts, the neural network can also generate code on demand. The first applications and bots created by Chat GPT have already been created. We didn’t go that far, but we also tried to apply it in our work.

Why you can use AI in web development

Instructions on how to work with Git

For beginners, we decided to make a step-by-step instruction for the Gita. Chat GPT generated the material, and our developer reviewed it and approved the instructions: no unnecessary details, but detailed enough to figure it out for yourself.

Writing texts for the site

We had a situation: we were developing a website for a client. The client wanted to fill the new site with text and images on his own, but the texts from the old site did not suit them. They started writing lyrics, but the process dragged on and they lost their motivation. It was time for the project to be handed over, and we offered to help prepare the content. We started by generating text using Chat GPT for the Q&A section. The client liked the result. He made minor edits to make the lyrics better fit their needs. We then created text about the company based on their strengths. We also created text for a small banner and a page for designers. The client corrected the result, and we posted the texts on the site.

To get a good enough result, we made several identical queries, and then combined the results with each other for the final text.

Code generation

In order for the neural network to prepare the code for you, make the request as detailed as possible. We tested it to create a feedback form for the site. Here is what AI said:

We also tried to create a code to test the site. Usually the tester does this, but we decided to try it without him. Automatic testing is a function that independently checks the correctness of the site: it clicks all the buttons and links, checks the correctness of the orders, and then gives the developer a report on errors.

Chat GPT, upon request, generated detailed instructions on how to do automatic testing step by step, then compiled a code snippet and explained where to insert it. We tested this feature on feedback forms. We just had to replace the domain name in the code and put in the form identifiers. Everything worked!

Bonus: we generate internal content for the company

Structuring the report

To do this, you can prepare a list of sections and subsections that should be present in the report. Then, using the Chat GPT API, you can create a text template that will contain all the necessary sections and subsections.

In addition, Chat GPT can help you write the report itself using text generation based on the data provided. However, it is important to remember that the generated text may require additional processing and editing to ensure that it complies with reporting requirements and standards. And check that the structure of the report is clear and logical to the reader.

Forming responses to clients

Not all great specialists have developed soft skills in communicating with clients. There are situations when a client needs to be reminded of his area of responsibility in working on a project - for example, to provide access or send data. To do this delicately, you can ask Chat GPT to compose the text of the letter.

Creating instructions for services

You can ask the AI to write step-by-step instructions for a service or process. To improve the result, prepare a list of questions and answers that users of the instruction may have.

It is important to make sure that the generated responses are accurate and understandable enough. To do this, test among a small group of users, collect feedback and make adjustments. This will help improve the quality of the instructions and make them more understandable and easier to use.

Instead of a resume

With competent requests and an attentive attitude to the results on the part of a person, Chat GPT helps save time and effort for a specialist, freeing him from routine. This makes it possible to pay more attention to the analysis of processes and the search for non-obvious connections, as well as a deeper study of the topic. As a result, a specialist has more time available for human interaction with clients, and not for performing routine tasks that a neural network can perform.

Using Chat GPT to promote a business without human intervention can lead to poor results. So all our employees remain in their places, although many processes in the departments have changed.