What is deep linking and why are deep links important?
What is a deep link?
A deep link refers to the depth of a website and thus leads the user directly to the appropriate content. A deep link can be external or set directly from the home page, for example. Especially in relation to link building in SEO, external links that are set using deep links strengthen these subpages. The link juice can thus be controlled. Please note, however, that excessive deep linking can appear unnatural and could lead to penalties . Since deep links are more targeted, they often have a higher benefit for the user.
In online marketing, deep links are, for example, links through partner programs (affiliate) or advertisements. Intelligently used deep links can lead to a higher conversion rate .
Deep link and affiliate programs
A partner of an advertising program (affiliate) should specifically advertise the product using deep links. Imagine a sports shoe is to be advertised. If this link went to the manufacturer's home page, the user would not have reached their destination directly and would possibly leave the page. The conversion thus deteriorates.
Deep links and SEO
If we look at a homepage like a shop, put the interesting products in the shop window, your homepage. These deep links to products in subcategories improve their link juice and thus their ranking.
A targeted deep link from a topic-relevant page to a product also improves the link juice and the ranking, provided that relevant visitors also use it. The ratio of deep links and home page links should look natural!
Make sure that both outgoing and internal links are maintained, ie numerous links to sub-pages that no longer exist can have a negative impact on the site.
Deep Link and Google or Bing ADs also Facebook ADs
Targeted advertisements can be placed using the Google, Bing, Facebook, Instagram, Twitter portals. Here, too, deep links should be set to the appropriate products, article landing page or target page in order to achieve the best possible conversion.