Private Blog Network: What is PBN & How Can You Build One?

Team TeachWiki

A private blog network (short: PBN) consists of several domains, which are usually owned by a webmaster. These websites or blogs aim to improve the link structure of another website through topic-relevant links .

How to create a private blog network?

A private blog network should be well planned, suggestions:

Disadvantages of PBN

    Running your own private blog network also has disadvantages. Below we have listed the main disadvantages:

  1. Google can recognize PBNs through the Google Penguin algorithm . A PBN violates Google's policies and Black Hat SEO practices. There can be a penalty for the PBN but also for your own project.

  2. Don't underestimate the cost of registering or buying domains, running hosting, and ongoing maintenance. Furthermore, a PBN network also wants to be constantly provided with new articles, backlinks, etc.

We operate several company pages

It is not uncommon for a company to run multiple websites at the same time. These can also link to each other. However, you should be careful not to link to each other with optimized anchor texts. It looks unnatural when website A links to B with the anchor "loan". Use natural links for this, also in the form of a logo/image.

Conclusion on PBN

It can, but doesn't have to, work! Operating a PBN involves risks and enormous effort in the form of working hours or costs. In niche areas you can definitely achieve success with it or use it for link exchange. We rather recommend taking care of your actual project, providing content with added value and relying on sustainable search engine optimization .

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