Acquisition Marketing: Everything You Need to Know

Acquisition marketing strategy is very important in companies. You will hear this phrase a lot, from marketing experts , but you will not find it applied practically and correctly, except for the very few in the actual targeting market .

As most businesses, they have a marketing plan designed to increase revenue.

A small percentage, however, focus specifically on acquisition marketing . As we note, only 25% of companies last for 15 years or more.If you want your business to be in this group, you will need a reliable way to attract new customers and continue growing.

Reliable steps within an acquisition marketing strategy may be just what you need to start achieving your main goals, and making the most of your online marketing budget.

In this article, we'll explain why acquisition marketing is important, and give you seven strategies to maximize your return. Let's get started.

What is acquisition marketing?

Acquisition marketing is any type of advertising that involves acquiring new customers who have not purchased from you before. It also differs from other types of marketing in that it does not attempt to sell to existing customers.

This can include advertising displays, content marketing, public relations and other activities, and encouraging potential customers to take action. Acquisition marketing can also help you stay ahead of your competitors by identifying and targeting new customer segments, and keeping up with the latest trends and marketing techniques.

Who are you targeting with an acquisition marketing strategy?

What is its importance in the marketing strategy?

The appropriate marketing strategy will provide excellent benefits to the company, especially to boost the sale of a product or service. This is one of the main components of success for any company. Therefore, an exhaustive in-depth analysis process is required before carrying it out.

In more detail, the importance of an effectively applied marketing strategy lies in the following aspects:

Increase sales

The main element and surely the most important for any company. A marketing strategy defines the process to follow according to the product or service to be promoted. Its importance lies in the fact that, if it is effective, it will help strengthen sales, as it will allow the benefits of the brand or product to be shown to potential customers.

Generate recognition

Another of the great virtues that marketing strategies offer is the possibility of generating recognition. Have a continuous presence in the life of the audience and their environment. Generate interaction and even maintain constant communication with users who could later become clients.

Provides clarity

A marketing strategy provides quality about the direction in which the actions that will benefit the sales process and recognition of a brand are executed. It helps identify those opportunities in the market and leads the way to take advantage of them properly.

Mark the difference

An effective marketing strategy allows companies to make their products and services competitive alternatives in the market . This makes potential customers interested in getting to know the brand and encourages the acquisition of its offers. By defining its advantages and using them as an added attribute, it is possible to mark a superior path that provides greater benefits.

What Are The Best Channels For Acquisition Marketing?

In the world of digital marketing , acquiring leads is an essential pillar for the growth of any online business . Leads are people interested in the products or services you offer and represent opportunities to convert them into customers . In order to maximize your lead acquisition efforts, it is essential to know the best conversion channels and understand why they are effective. At Bysidecar we explain in this article the 7 best lead acquisition channels for online sales and how you can take advantage of them to obtain successful results.

1. Search engine optimization (SEO)

SEO ( Search Engine Optimization ) is a fundamental strategy to generate qualified traffic and acquire leads organically. Optimizing your website and its content for search engines allows you to appear in search results relevant to your niche.

What are the main advantages of using an SEO strategy for conversion

Improving the positioning of your domain in the Google results index generates visibility compared to the competition and attracts qualified users who show interest in your products or services . SEO is a highly effective lead acquisition channel due to its long-term reach and ability to generate consistent traffic. Another of its main advantages is the reduced cost compared to SEM advertising campaigns, since you do not need to bid on the keywords for which you intend to position yourself.

2. Advertising in search engines (SEM)

Search engine advertising, through platforms like Google Ads , allows you to place ads in search results instantly. This strategy gives you immediate visibility and the ability to target your ads to specific keywords, increasing your chances of attracting relevant leads. Search engine advertising is a great option to generate quality leads and get quick results.

3. Display campaigns

Display campaigns refer to visual advertising displayed in the form of banners or graphic ads on websites, blogs and mobile applications . These ads are typically targeted to specific audiences based on demographic criteria, interests, or browsing behaviors. Display ads can generate greater visibility and reach across a network of partner websites.

How you benefit from display campaigns

One of the advantages of display campaigns is their ability to generate brand recognition and capture users' attention with attractive images and persuasive messages. Additionally, you can use retargeting techniques to show personalized ads to people who have previously visited your website, increasing the chances of converting them into leads.

By selecting relevant websites and adjusting your ad targeting, you can reach your target audience effectively and generate qualified leads. Display campaigns are an excellent option to increase the visibility of your brand and attract the attention of users interested in your products or services.

4. Advertising on social media

Advertising on social networks is a very effective lead acquisition strategy due to the large number of active users on these platforms. You can use Social Ads platforms to show segmented ads to specific audiences on different social networks .

What are its advantages ?

The main advantage of social media advertising is the ability to segment your audience based on demographics, interests, behaviors and connections. This allows you to target your ads to the right people, increasing your chances of acquiring relevant leads.

Additionally, social media offers direct interaction options such as call-to-action buttons, lead generation forms, and direct messages. These features make it easy to collect contact information from interested users and provide a convenient way to convert them into leads.

Another benefit of social media advertising is its ability to encourage user participation and engagement through likes, comments and shares. This can generate greater exposure for your brand and increase the possibility of users converting into leads.

5. Social Media

Social networks are a very powerful lead acquisition channel due to their wide reach and segmentation capacity. You can use platforms like Facebook, Instagram, or LinkedIn to create ads that target specific audiences based on demographics, interests, or behaviors. Additionally, you can use relevant and engaging content to attract users and capture their interest. Social media offers a unique combination of visibility and precise targeting to acquire quality leads.

6. Email Email

Email marketing continues to be one of the most effective strategies for acquiring leads. By building a list of subscribers interested in your products or services, you have the opportunity to establish direct and personalized communication. You can send relevant content, exclusive promotions, and newsletters to encourage engagement and convert leads into customers.

Email marketing is a versatile and profitable channel that can generate significant results in the long term.

7. Content Marketing Content marketing helps

Content marketing is a strategy that focuses on creating and distributing relevant and valuable content to attract and retain audiences. You can use blogs, videos, images, infographics and other formats to offer useful information and solve your potential clients' problems.

By providing quality content, you will not only attract interested leads, but you will also build trust and authority in your niche. Content marketing is a highly effective and long-lasting lead acquisition channel.

Acquiring online sales leads is a key aspect for the growth of any digital business. Knowing and using the appropriate channels will allow you to attract quality leads and increase your conversions. Search engines, search engine advertising, social media, email marketing, and content marketing are five highly effective channels that you should consider in your strategy.

Each channel has its own advantages and benefits, and your choice will depend on your target audience and business objectives. Remember to analyze and measure the results of each channel to adjust your strategies and maximize your lead acquisition efforts.

Use these channels intelligently, create quality content and offer a personalized experience to your leads to increase your conversions and take your online business to the next level.

Acquisition Marketing Strategy:

Marketing strategy is a set of actions to promote a company’s goods or services. It is based on the 4Ps: price, place, product and promotion. Traditionally, strategy is based on the expectations of the target audience.

Following a marketing strategy allows a company to effectively communicate with the target audience and generate interest in its products, as well as set goals and achieve them.

Studying examples of marketing strategies will help a marketer build his own promotion plan based on successful cases of other companies. This will increase consumer reach and make sales of goods and services more effective.

Key Components of Marketing Strategy Examples

Marketing strategies are constantly changing, so using outdated algorithms does not lead a company to success. You can choose among current communication methods in accordance with your website promotion budget and the characteristics of your target audience.

To determine the right strategy, it is important to know who your message is aimed at. For B2B, some standards of effective communication apply, while for B2C it is more appropriate to use others.

Most examples of online strategy are based on the following channels of interaction with potential clients:

If your budget allows, you can use several of the above options at once. Or concentrate on only one channel. Please note that the list contains promotion methods that require financial investments depending on the niche and competition.

3 Best Marketing Strategy Examples

A marketing strategy pursues several goals at once. She is called upon:

Let's give the most successful and original examples of marketing strategies that can be transferred to almost any brand - even if it is smaller than the market leaders listed here.

Marketing Strategy Examples: Bounty

Marketers of the Bounty paper towel brand decided to abstract from standard advertising media and concentrate on situations that are understandable to the buyer. This is how gigantic spilled cups of coffee and huge melting ice cream appeared on the city streets. And a modest city light with an image of a roll of towels next to it - simple and clear.

The campaign is based on guerrilla marketing , which is difficult to ignore. Here, the interaction of the target audience with the brand is much greater than with traditional communication from a poster or other medium of commercial information.

Marketing Strategy Examples: Spotify

This example of a marketing strategy shows how to retain users and prevent them from moving to competitors. The music streaming service Spotify has relied on the convenience and practicality of the application interface.

The attractiveness and practicality of the design, the abundance of possibilities and the availability of a free version of the service have allowed it to become a favorite in terms of the number of users - it reaches almost 300 million in the world. At the same time, half of music lovers use paid subscription services.

Spotify's strategy is based on convenience and comfort for the user. To do this, the application even employs artificial intelligence, which selects new compositions for the audio collection based on the listener’s preferences.

Marketing Strategy Examples: GoPro

The goal of the strategy is to create an information space around the brand and attract a target audience that will be loyal to the company. Extreme sports camera maker GoPro uses fan content in its social media posts. This helps popularize the brand and attract new customers who are interested in high-quality action video shooting.

The manufacturer also offers its own video editor, which, during editing, automatically applies a watermark with the brand logo to the video sequence. This way, the user not only distributes stories about his own adventures, but also shares the secret of unusual photography.

In addition, GoPro regularly holds competitions among its users, rewarding them for the originality of their content with updated equipment and other valuable prizes.

As examples of marketing strategies show, the presentation of attractive products to the target audience can be both original and traditional. To motivate people to talk about your brand or product, all you need to do is grab their attention and meet their expectations. This way you can count on word of mouth and viral content that is directly or indirectly dedicated to your products.

To build a good marketing strategy, it is important to rely not only on creativity, but also on the characteristics of the consumers for whom this or that campaign is being created. Use people's desire to save money, become part of a popular community, or just take a break from everyday life.