What is article spinning?
What is article spinning?
Article Spinning describes the automated creation of text using spinning software. With the help of synonyms, it is possible with the appropriate software to automatically create numerous texts in a short time. The effectiveness with regard to the Google webmaster guidelines, but also the added value for the user is questionable.
Application of automated texts
In the course of Onpage SEO ( search engine optimization ), Article Spinning is used in the creation of automated product texts or landing pages. In off-page SEO, for example, to create editorial text that ultimately only serves as a backlink source to your own website, this can be press portals or article directories .
How does article spinning work?
With the help of special spinning software, so-called article or text spinners, these programs access large synonym databases that paraphrase the content of a text with synonyms. In addition to databases, machine learning, WDF*IDF or checking for plagiarism is a method in the use of modern spinning software. Nevertheless, contexts of meaning cannot always be recognized one hundred percent, be it the bank as a financial institution or seat or the photo or image.
Article spinning and copyright
Duplication of content can lead to copyright infringement, so it is not advisable to spin content from other authors. Irrespective of this, it is questionable whether the content represents added value for the user
Article Spinning in Search Engine Optimization (SEO)
Due to constant adjustments to the Google algorithms, the use of article spinning within SEO is not advisable. With the help of the Google Panda, Google is quite capable of recognizing the added value of the texts for the user and preventing such SPAM. The user experience (length of stay, bounce rates ) are also indicators of the quality of an article, so that no sustainable SEO strategy can be set up with the help of such methods. Using linguistic factors, Google is still able to recognize duplicate content (texts that have been changed by synonyms).
Conclusion
The automated creation of texts is losing importance in search engine optimization. If an SEO agency offers you the creation of spun texts or such tools, you should exercise caution. Create content with added value that is unique and has meaning for your target group.