Create a perfect landing page: Here's how!
As you grow your business, you're probably trying different marketing tactics to determine the most effective ones for your business. One method that works very well for many types of businesses is online advertising, including search engine marketing (SEM), banner advertising, social media advertising, and email marketing.
Landing pages are also often used in these marketing strategies . And your results depend in large part on how well your copy is written and whether your landing page converts well. This means that your landing page is successfully generating leads and prospects aren't leaving until they've taken the desired action, which is to provide their contact information.
But how can you create a landing page that converts prospects into leads on an ongoing basis? Unfortunately, there is no universal recipe for success – when you create a landing page, it is a very individual process. After all, you have to consider a lot of factors, including industry, product, target individuals and their specific needs or concerns. To help you get started, here are some helpful tips to help you create the perfect landing page and maximize your conversion rates:
- You must know your prospects.
- A uniform appearance is important.
- Don't ask for too much information.
- The order of the fields counts.
- Make things easy for existing leads and customers.
- Optimize your landing pages for mobile devices.
- Convince them with a clear call to action.
- Don't forget to say thank you.
- Track lead sources.
When you create a landing page—especially one with a lead capture form—then you need to know who your target audience is. Are they new potential leads, existing leads or existing customers? This gives you an idea of how familiar they are with your brand and how much information you already have about them.
You'll then be able to differentiate and only ask existing leads and customers for the information you don't already have in your database, and only ask new leads for the most important contact information. In addition, the text on landing pages for new leads needs to be more factual than for those who already know your business.
This is particularly important in today's business world where customers expect personalized service and are disappointed when they don't get it.
Your landing page must have the same look and feel as the email, ad, or webpage that goes with it. You don't want potential customers to be taken to a landing page that looks completely different from the page they came from. In this case, they might think they clicked the wrong link and abandon the process.
It's important to ensure a cohesive experience where your messaging and design elements are consistent from the ad to the landing page. Then visitors will not hesitate to complete the desired action and your conversion rate will thank you.
Protecting our privacy is increasingly important to us, and we are reluctant to disclose more information than is strictly necessary. That's why you shouldn't ask your visitors for more information than you actually need at this point in the business relationship. So be careful what you ask for in your form.
If you ask for more details than potential prospects are willing to give, you run the risk of losing them right away. Would you like additional information that is not absolutely necessary? Then you can add optional fields to your forms. You will then see how many leads provide this additional information and which optional fields are actually filled out. You can also run A/B tests to gain further insights.
After you have identified the information you want to collect, you need to arrange the form fields accordingly. Keep in mind that most people are willing to provide their first and last name and email address. Anything beyond that is a bonus. Even if this additional information could be useful to your sales reps, it's better not to ask for it—especially with new leads. Instead, collect only the most important data at first and then more over time.
If existing leads and customers click on an ad or website link because they're interested in what you're offering, don't make them fill out the same form every time. You can either prefill it with the data on file so that you only have to send it, or you can ask them for new information in another form. Not only does this increase the satisfaction of your leads and customers, but you also gain additional insights into their interests.
Don't forget that more and more people read email and surf the Internet on mobile devices. Therefore, when you create a landing page, it should be mobile-friendly. On mobile, the left column of a landing page is often displayed above the right. Therefore, if the text is to be at the top, it must be on the left. And if you want your content and form to fit on one page, then you need to be relatively brief.
Every landing page must include a clear and compelling call to action — also known as a call to action or CTA — for two main reasons: First, you don't want prospects to land on your page without knowing what to do or how. And second, you need to motivate them to actually take the desired action. Just putting a form on your landing page doesn't mean potential leads will fill it out. You have to tell them exactly what to do because they don't want to find out for themselves.
Don't leave your new leads in the dark about whether you've received their request or what you want them to do next. After submitting the form, direct them to a confirmation page where you say thank you and offer them any additional information or content that may be of interest to them at that time. Maybe this will take them to the next step on their buyer's journey!
Chances are you're promoting the same content across multiple channels like email, social media, and paid ads. It's important to keep track of where leads clicked a link. This will give you insight into which sources generate the most potential leads and which convert them best. With these insights, you can not only increase your marketing success, but also get to know your prospects better.
Put these tips into action if you want to create the perfect landing page that will get you a high conversion rate. You will reap the fruits of your labor and see your business grow.