SEO marketing for beginners

Online marketing is one of the biggest challenges for any business these days. It is crucial for the success of individual products or the branding of the entire company. SEO marketing is one of the fundamental characteristics of a successful campaign. In this article we want to explain why.

How important SEO content marketing is for search results

We all use search engines like Google on a daily basis to find relevant websites. Within a fraction of a second, the search engines offer us a selection of websites related to the topic entered. Depending on the topic we are looking for, the search engines offer us a selection of up to several million websites. The interesting thing about this selection is that it has already been sorted in a certain order for us. On the first page, the websites are displayed whose relevance for the entered topic is the highest, which decreases with each additional page of the search selection.

Why are the ads that appear in the top spots more successful? The reason is simple. When you use the search engines, you are much more likely to click on the search results on the first page than on the results on the following pages. Your customers are unlikely to select search results on the tenth page or higher. The better a page is positioned in the search results, the higher the number of visitors.

For online marketing, it is important that the company website appears at the top of the search results when customers search for the products or related topics. The goal of SEO marketing is to position the website in the search results in the first places for the most important search queries. The better the position, the more new customers will visit the company website and the more successful your SEO content marketing will be.

How can you position your website better with SEO Marketing?

To properly answer this question, we first need to understand how search engines work. Many users still believe that when they start a search query, the search engine will scan all the websites for the information they are looking for. It is estimated that there were around 1.24 billion websites in 2023 , so a search would likely take a few hours, not a split second.

In order to avoid such long waiting times, the search engines create their own databases with the relevant information. When you start a search query, your search query is compared to the index of the database and you quickly get the results.

So-called robots are used to create and maintain these databases for search queries. These are small programs that search the entire Internet and feed the search engine databases with new information. They do not copy the website for this, but only search for information relevant to the database. In order to copy the whole website into the database, a huge storage space would be required and the search queries would take too long.

The robots register the number of keywords present in the texts on the various websites. That is why it is important for SEO content marketing to insert keywords organically into the texts. In addition to the robots, there is also a department in Google that takes care of the evaluation of websites and evaluates them using a guide.

What factors play a role in search engine rankings?

In order to achieve the desired success with the company's website, it must appear in the first places in the search results. Google is the most successful search engine and is therefore also considered a benchmark for the success of a site. To evaluate the rank of a website, Google uses a complicated algorithm. Exactly how this works is a company secret. However, several factors are known and Google also publishes the most important characteristics for successful websites .

Google's "General Guidelines" list all of the criteria that the company uses to calculate the ranking of websites. These guidelines are almost 170 pages long and are probably only analyzed in detail by specialists. We would like to present the most important factors to you here:

• Number of Keywords: Search engines are all about the keywords used in the search. Your customers will use certain words when searching for your products and you should also use them in the texts on your website. However, the number should not exceed 3 percent of the text, as this then has a bad impact on the quality of the texts and the rating of the website.
• Quality of the texts: The texts should be unique and offer the readers added value. Simply copying texts onto the website, or using inferior texts, will be penalized by Google with a bad rating.
• Number of texts: A good website must offer an appropriate selection of texts, which is also constantly being expanded. A website with little content, even if it is very good, will never make the top ranks.
• Links: A good website always has links to other websites. The robots track these links and include them in their searches. If many other websites refer to your site, then this has a positive effect on the rank of your company website.

If you take these factors into account when creating your website, you will also achieve the desired success with your website in the long run. Building a successful website takes time, but if you regularly add new texts and new offers, you will be able to see success after a short time. Here is a list of the best SEO tools that you can use for free.

Prepare for the success of your website!

The company website should be part of a marketing strategy . While social media can reach a large audience, it is not effective without a link to a website that can provide more in-depth information. Existing and new customers must be offered a website where they can find a contact person and lots of information with which they can make better use of the products and/or services. The website is the ideal place to offer customers added value for your products.

But you should also prepare in good time for the success of your website. The more customers visit your websites, the more difficult it becomes to track new customers and communicate with them in the best possible way. In order not to lose the overview and not to have made all the effort for your website in vain, there are CRM systems with which you can keep track. Even more efficient are CRM systems that offers many powerful sales and marketing tools in one package. They are designed for constant growth in your business and never allow you to lose touch with your customers.