Use SEO tools for free: These are the top 5 tools

SEO is the abbreviation for Search Engine Optimization. This is the process of optimizing your website with the aim of achieving good search engine rankings and thereby getting organic or unpaid traffic from the search engine results page. To do this, search engines crawl different websites to better understand what each page is about.

SEO tools provide important information about keywords and backlinks as well as insights into SEO competition on the web. These tools are used to attract search engine users who are looking for specific keywords related to your website.

Identifying the right keywords for your specific audience is one of the most important aspects of an effective SEO strategy . Because by attracting new users, you can get more qualified leads and ultimately more sales with relatively low marketing costs.

Different types of SEO tools

In the field of SEO, it is important to distinguish between the basic types of SEO tools:

• On-page SEO (also known as on-site SEO) refers to optimizing web pages to improve a website's ranking in search engines and to drive organic traffic. On-page SEO not only targets relevant, high-quality content, but also optimizes your headlines, HTML tags (title, meta, and header), and images.
• Off-page SEO refers to anything that doesn't happen directly on your website and includes things like site structure, content and speed optimizations. Off-page SEO involves link building, social media, and local SEO, among others.
• Technical SEO refers to the process of optimizing your website's technical infrastructure for the crawling and indexing phase. With technical SEO, you can help search engines easily access, crawl, interpret, and index your website.
• Mobile SEO refers to the search engine optimization of websites in connection with the flawless display on mobile devices such as smartphones and tablets. With the growing boom in portable devices, webmasters should take a deep dive into their mobile SEO strategy.

Introducing the five best free SEO tools

Below we have compiled a list of free programs that will help you implement SEO.

Google Analytics (from July 2023 "GA4")

Google Analytics is free, versatile and easy to use. You can use it to maximize your SEO efforts and generate quick profits for your campaign. It contains valuable data that your business can use to monitor and improve its SEO performance - from keywords to organic page views. For example, you can determine the exact keywords your users enter to find your website.

Google Analytics can also be used to analyze which links and pages are clicked or visited the most by your users. Once you have collected these results, you can divide your website visitors into the categories "new users" and "returning users" and segment them according to criteria such as demographic data. For more information on Google Analytics, see this article .

Keyword Planner

Google's free SEO tool, Keyword Planner, is ideal for SMBs who are unsure which keywords are best for their business. This tool gives you the ability to search for words or phrases related to your products and services. The keyword research tool gives you insight into how often certain words are searched for and how those searches have changed over time. This will tell you which keywords are most relevant to your business. The keyword planner also helps you to better calculate your advertising budget in advance.

Seorch.de

Seorch.de examines a website extensively for the source text used and analyzes with regard to various on-page factors. This includes, among other things, the correct length of the title tags used, the meta title, the meta description and the body tag, i.e. the entire text length of your website. External and internal links are also checked. The analysis results are presented in user-friendly, pleasantly clear checklists.

With the help of the SEO Crawler from Seorch.de, up to 500 sub-pages can be analyzed to determine whether certain tags are missing, for example. The SEO Suggest Tool also provides suggestions for recommended keywords.

KwFinder.com

kwfinder.com provides you with helpful tools that you can use to analyze your website content . When entering keywords, you can use the search function to specify a specific language or to drill down for specific countries or even cities. For SMEs operating in local search traffic, city-specific results are an extremely useful parameter.

For each suggested keyword, KWFinder displays a small bar chart showing that search term's performance over the past year, average monthly search volume, average cost per click (PPC), and competition from other companies in the pay-per-click (PPC) space become. You can also import a list of keywords by typing them in manually or importing them from a CSV file.

openlinkprofiler

With the free SEO tool Openlinkprofiler you have the possibility to analyze backlinks. When a webpage links to another page, it is called a backlink. Backlinks can be both image and text and are one of the most important metrics for ranking a website. A page with lots of backlinks will usually rank higher and show up better on the search results page of all major search engines, including Google, than those that are rarely linked.

With the Openlinkprofiler tool you can analyze all backlinks that point to your website. It is very user-friendly and color-coded to see key results at a glance. In addition, the quality of the links displayed in your search results carries a “LIS (Link Influence Score)”. Incidentally, you can also filter your result and, for example, only display information based on the factors you have selected. For example, you can set a filter for all the backlinks from a specific industry.

Conclusion: Free SEO tools are a valuable aid, especially for SMEs

Free SEO tools are not to be underestimated these days. Just because they're free doesn't mean they can't give you value. If you use the various tools correctly, you can get a lot of insights into the search behavior of your users and the optimization of your website - and without having to pay a cent for it.

Therefore, the tools mentioned above - and there are many more - are ideal for small and medium-sized companies that do not want to invest an unnecessarily large budget in SEO. If your company expands significantly in the medium to long term and your website is expanded to include numerous sub-pages, you may reach your limits with some free SEO tools.

The reason for this is usually simply the fact that you have to cover more keywords with a larger company. But don't worry, many of the tools presented have advanced versions that you can purchase for a small additional fee.